Roger Friedman of FoxNews.com is profiling how an unnamed record label and an artist prepping a fall release are “looking for corporate sponsors. These sponsors are supposed to each cough up $400,000. In exchange, they will get private screenings of a one-hour DVD, which the pop star will host. The star will then give this group of roughly 500 people (including ‘key radio, press, retail, and tastemakers’) a special private show.” Sounds a lot like Alicia Keys and J Records. Read more.
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