Nekesa Mumbi Moody of the Associated Press spoke with several artists including Ashanti about the need to still be aligned with a record label despite the alternative distribution channel that the internet provides. “You need an umbrella … you have marketing, you have promo stuff, there’s radio relationships, network relationships,” she admits. “It’s so much thought and a lot of work that goes into just putting yourself out there. And the money: millions and billions of dollars that go into the smallest things — the photo shoots, the promo materials, the CDs … everything.” Read more.
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