Destiny’s Child star Beyonce Knowles announced a joint venture with Arthur and Jason Rabin. This partnership will provide the infrastructure for licensing and brand management to the new Beyonce fashion label. In turn, Beyonce Knowles and her mother, Tina, will play an active role in the creative direction and inspiration for the collections. Beyonce Knowles had this to say, “My mother and I share a love of fashion and style, and with this brand we’re going to be able to share our vision of what is truly beautiful. Our line will consist of fashions that I enjoy wearing and I want them to be appealing to my fans as well. It is a real pleasure to team up with the very successful Rabin family and I feel that together we will be able to create something really special.”
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