Coca-Cola Goes Back To Its ‘Real’ Past

The New York Times reports Coca-Cola is hoping to connect with a younger audience with the help of celebrities like , who have increasingly forsaken colas. “We are really trying to use these celebrities to help us tell a story that has a real ring of truth to the target audience,” said Chris Lowe, chief marketing officer at Coca-Cola North America. “I don’t think that’s always been the case when celebrities have been used by others.” Read more.

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