Ruben And Clay Suffer Sales Slide In Latest Efforts

Jim Farber of the New York Daily News examined the sales drops that ‘American Idol’ season two champ and runner-up Clay Aiken have been experiencing with their latest albums. Farber said of Studdard, “His record company tried to milk extra drama from the new album with that ‘Return’ title, as if the man had just come back from wandering in the desert for 40 years. Radio certainly didn’t mind the break. Ruben’s single ‘Change Me’ got to No. 2 on adult R&B formats and 22 on the younger R&B list. But the buying public may have had a problem with the star’s attempt to change his image. Studdard sexed up his act this time, a possible turnoff to those who liked him as the neutered ‘Velvet Teddy Bear’ to begin with.”

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